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Founder of Bougie Beach Vida standing at the beach

A Note from Cynthia

Welcome to Bougie Beach Vida, where every fragrance is crafted to transport you to the serenity of the beach. Inspired by summers spent in Beach Haven, LBI, I wanted to create a brand that captures the joy, relaxation, and beauty of coastal living. We believe that scent has the power to elevate emotions and make everyday life feel extraordinary. Each of our custom-blended products is made with love, care, and a commitment to sustainability, so you can experience the essence of the beach—wherever you are.

Stay lit. Stay cozy. Stay bougie,

Cynthia

The Story of Bougie Beach® Vida:   From Beach Haven to a Lifestyle Brand

Bougie Beach Vida began as a dream on the sun-soaked shores of Beach Haven, Long Beach Island, New Jersey. For founder Cynthia Sachs, summers spent at this picturesque beach town were not just vacations—they were a way of life. The scent of salty sea air, the warmth of the golden sun setting over the horizon, and the sound of waves crashing gently against the shore created a sensory experience that left a lasting imprint. These summers were filled with simple joys—beach bonfires, morning strolls on the sand, and lazy afternoons watching the tides roll in—moments that evoked peace, happiness, and a sense of belonging.

The connection to the beach, its tranquility, and its ability to spark joy became the heart of Bougie Beach Vida. Inspired by the desire to capture and bottle these emotions, Cynthia set out to create a brand that would allow others to experience the beauty and serenity of coastal living in their everyday lives. From the first whiff of a candle to the lingering scent of a room spray, every fragrance is a homage to those cherished summers on LBI.

As Bougie Beach Vida grew from this personal inspiration, so did the desire to create a brand that reflected modern wellness values. Cynthia envisioned more than just a collection of beautiful scents—Bougie Beach Vida would stand for transparency, sustainability, and a commitment to clean living. Each product is carefully crafted using eco-conscious ingredients, and our sourcing processes ensure that we stay true to the principles of both quality and care for the environment.

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From the early days spent walking the shores of Beach Haven to building a brand that embodies a life of happiness, peace, and relaxation, Bougie Beach Vida continues to evolve with one goal in mind: to make happiness an everyday experience, accessible to all through the enchanting world of fragrance.  Whether you're lighting a candle at home or using our roll-on perfume oil, each fragrance is a reminder to pause, breathe, and embrace the beauty of life’s simple moments. After all, at Bougie Beach Vida, we know that the magic of the beach isn’t just a place—it’s a feeling.

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