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Starfish 15oz soy candle
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NEW

On Beach Time

Enjoy a slow burn with our biggest, brightest candle while you write a sweet message to a loved one. Discover our newest additions!

Boxed Notes Sets
Sand dune and blue sky

OUR STORY

We are Bougie Beach® Vida, dedicated to creating fragrances that ignite positivity, boost moods, and enhance happiness in the lives of individuals worldwide. We pride ourselves in using clean, non-toxic ingredients to formulate fragrances inspired by a beach lifestyle. Pull up a beach chair and join us. Even if you don't live at the beach, you can still create a beach lifestyle in the comfort of your home.

STAY LIT. STAY COZY. STAY BOUGIE.

"The Beauty of Fragrance is it Speaks to Your Heart."

Smelling Perfume at a perfume bar

SCENT QUIZ

Find Your Fragrance

Create your happy place

"Sometimes the beach is a place...sometimes it's a feeling."

Stay Lit set - candle, matches, and wick trimmer
Flameless Fragrance

Everyday Essentials

Flameless Fragrance

Shop by Category

Farmhouse Soy Candles
Home Fragrance collection
Gemstone beaded bracelet stack
Bougie Beach fragrance starter set
Approved rubber stamp

TRAVEL ESSENTIALS​

Weekend Getaways

Your new favorite travel companion. TSA approved!

Elevate Your Home Décor 

Everything you need to create a cozy, relaxing atmosphere in your home.

Flameless fragrance collection

NEW TO BOUGIE BEACH?

Start Here

Smell the difference with a Starter Set in our best-selling fragrance Beach House, or delight in everything fragrant Bougie Beach has to offer with The Discovery Set.

POSITIVELY STYLISH

Fashion with Healing Vibes 

More than just a fashion statement, a unique combination of style and spirituality.

Beaded bracelet stack
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